Privacy policy.

This policy explains how mayday handles personal data. mayday is a brand of Just Jane, a Belgian business. We keep it short and in plain language. If anything is unclear, email us.

Who is responsible

Just Jane, Herdersstraat 99, 8500 Kortrijk, Belgium. VAT BE0664588273. Email info@just-jane.be, phone +32 475 89 98 42. Just Jane is the data controller for mayday.marketing.

What we collect

• Your email address, when you sign up for the Note or other mayday emails.
• Usage data, such as pages visited, rough location (country or city), device and browser type, collected by Google Analytics only if you accept analytics cookies.
• Order and contact details, such as name, address and payment information, when you buy something from us or email us.
• Technical data, such as IP address and server logs, which our hosting provider processes to deliver the site securely.

Why we use it

• To send you the emails you signed up for (legal basis: your consent).
• To deliver products and services you order, and handle invoicing and bookkeeping (legal basis: performance of a contract and legal obligations).
• To understand which pages are useful and improve the site (legal basis: your consent, given through the cookie banner).
• To keep the site secure and working (legal basis: legitimate interest).

We do not sell your data and we do not use it for automated decision-making or profiling.

Who helps us

We use a small number of trusted processors. They only process your data on our instructions.

• MailerLite (MailerLite Limited, Ireland) stores newsletter subscribers and sends our emails. Data is stored in the EU.
• Webflow (Webflow, Inc., USA) hosts this website and processes technical data such as IP addresses to serve pages.
• Google Analytics (Google Ireland Limited) measures site usage, only after you accept analytics cookies. IP addresses are anonymised.
• Enzuzo shows the cookie banner and stores your cookie choice.
• Payment and delivery partners, only when you place an order.

Some of these providers may transfer data outside the European Economic Area, for example to the United States. Where that happens, the transfer is covered by the EU-US Data Privacy Framework or the European Commission's Standard Contractual Clauses.

Cookies

mayday uses a small number of necessary cookies to make the site work. Analytics cookies from Google Analytics are only placed after you accept them in the cookie banner. You can change or withdraw your choice at any time through the cookie settings link in the footer.

How long we keep it

• Newsletter data: until you unsubscribe. Every email has an unsubscribe link.
• Order and invoice data: 7 years, as required by Belgian accounting law.
• Analytics data: 14 months, then deleted automatically.
• Emails you send us: as long as needed to answer, and no longer than 2 years.

Your rights

Under the GDPR you can ask us to access, correct or delete your data, to restrict or object to its use, or to send it to you in a portable format. Where we rely on consent, you can withdraw it at any time. Email info@just-jane.be and we will reply within 30 days.

If you think we handle your data incorrectly, you can file a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit), Drukpersstraat 35, 1000 Brussels, dataprotectionauthority.be.

Changes

We may update this policy when our tools or the law change. The date at the top shows the latest version. Our terms and conditions apply alongside this policy.