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Short, practical explainers on AI in marketing. Read the archive, then have the next one land in your inbox.

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Latest · #
3
Prompts, skills, workflows and agents: what's the difference?
A prompt you say, a skill you save, a workflow you fix, an agent you give a goal. The four building blocks of AI marketing, and when to use which.
October 17, 2026
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2
What is an AI marketing prompt, and what makes one actually good?
The four parts every good prompt has: task, context, role and output. With a weak and a strong example side by side.
October 17, 2026
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Notes #
1
Why your AI marketing copy sounds generic (and how to make it sound more human)
AI copy sounds generic when you give it too little of you. How to fix it with better context, annotated examples and one reusable prompt.
August 1, 2026
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